ROI needs a rethink. Not because it doesn’t make business sense to measure your given return on investment, but rather… Read more Redefining ROI: return on investment or return of interest?
The following essay was featured in Campaign Magazine’s annual Power Essays supplement here in the Middle East. Excuse the lack… Read more Don’t outsource your soul. Build soul mates instead.
A great article by Didier Marlier from the Enabler’s Network got me thinking about the impact of technology to overall leadership styles needed… Read more The leadership generation gap and the impact of the changing landscape
A few weeks ago, I had the opportunity to take part in the MENA Cristal Awards in Mzaar Kfardebian, Lebanon.… Read more Clicks meet bricks
The definition “own, bought and earned media” has become a popular description for the different media “types” that brands operate… Read more Own, bought & earned media evolves
Ok. You’ve run into this blog post. You’re busy. There’s a deadline for your report around the corner and you’re… Read more Personal development – the “ME” mindmap
There are several “forces” that come to play when building an online presence. When your lifeline depends on the awareness,… Read more UI, AI, IQ and last (but not least) EQ
It is often stated that marketing is part art and part science. This is just as true within the digital… Read more Conversations are the new conversion
It’s been exciting to witness the impact that the Internet has had on media as well as consumer journeys. A… Read more Social Location Optimization